There’s a sort of exciting mysticism to the whole practice of SEO. Unlike most marketing disciplines, SEO specialists and researchers don’t actually know all of the mechanics behind their work. SEO strategy is a sort of black-box game, with search engines sitting at the center, original content flowing in, and site rankings flowing out. It’s...Read More
Structured data in the format of schema markup can have multiple benefits when it comes to search engine optimization (SEO). While it is not a ranking factor, it does indirectly help position your website for better rankings. Some of the benefits of utilizing structured data are: Improved crawling of the content on your site. Structured...Read More
The 8 Things Most People Get Wrong About SEO I’ve been working in the search engine optimization (SEO) space for years, yet I’m still pleasantly surprised to learn new things about the industry. I’ll discover a new update, or witness a trick used by one of my colleagues, and rush to the drawing board to...Read More
How To Tell If Your SEO Campaign Is Working It’s exciting to start a new search engine optimization (SEO) campaign, whether you’re handling all the little pieces yourself or you’re outsourcing the work to an agency. You’ll invest time and/or money in creating outstanding content, promoting that content, and restructuring your site so you’re more...Read More
Should You Fire Your SEO Agency? 11 Important Signs Thousands of business owners every year decide to enlist the help of external SEO agencies, which offer specialized expertise and, in many cases, lower overall costs. But like any business partnership or any hire, this relationship may not turn out to be mutually beneficial. If you...Read More
Sergey Grybniak ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); Search engine optimization evolves and changes all the time. Every year, certain methods are embraced by the SEO community as...Read More
If your job doesn’t feel like the right fit, it might be time to look outside the box. In our Modern Jobs series, we’re spotlighting cool new jobs you might not know about. Google receives over 40,000 search queries every second. Those searches are usually listed in order from most relevant to least. But how...Read More
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Image credit: Mikko Lemola/Shutterstock Bad SEO habits can sink your business. Are you guilty of any of these worst practices? Every once in a while, it’s a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain...Read More
Pexels When I began my journey in internet marketing in the early 2000s, SEO was king. It seemed every company with even one toe in the digital pool enthusiastically sought out the latest and greatest in SEO solutions. The object of the game was to get one’s business to the top of Google’s organic search...Read More
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