Oftentimes I’m asked, “Why should I invest in paid media when I already rank in position one for many organic search results?” Well, to answer that simply, investing simultaneously in PPC and SEO can and will result in an incremental rise in your brand’s bottom line. And we have the data to prove it. The...Read More
Forbes • Webfia • LinkedIn So, you’ve invested time and money building a great website. But your fancy website is nothing but a money pit if it doesn’t become a revenue generator for your company. It needs to generate a steady stream of qualified traffic, people who are looking for the type of solution that...Read More
Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed...Read More
When agents don’t produce, they often look for the next thing to get their numbers up, but SEO isn’t the answer for an underperforming agent. I had a title rep reach out to me this week because she was getting inquiries from agents about SEO classes and resources. She reached out to me because she thought...Read More
Chris Giarratana The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a website. As customers have become smarter, search engines...Read More
As someone who’s deeply vested in the SEO industry, I’m acutely aware of the fierce competition that exists in the marketplace. Not only is there competition amongst SEO firms themselves who are vying and endlessly bidding for the consumer’s business, but also amidst the droves of so-called experts that are peddling their services to a consumer...Read More
Tags are values used to classify and organize content. In our content management system, editors assign tags to each post. These tags speak to the entities in the story ― things like a person, a place, a country or any broader concept. Once a post is published, the assigned tags are displayed on the front...Read More
Okay, so you’re interested in search engine optimization (SEO), but like most newcomers, you’re intimidated by the perceived complexity of the field. To be sure, there are hundreds of independent variables that collectively bear an impact on your site’s rankings and search engine visibility. Related: 6 Essential SEO Strategies to Incorporate in 2016 And, learning...Read More
Editor note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! We’ve got a question today from Avinash Bikumalla of Bengaluru: From an SEO perspective, is it OK not to have a...Read More
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