I get several emails each week stating, “For $199 a month, you can be No. 1 on Google.†I delete them as fast as any other piece of spam because that’s what they are – shady people misrepresenting the “service†they’re selling. Meanwhile, I run an agency that offers real SEO – SEO that includes audits, analytics...Read More
Like all CMOs, you have your hands full. You’re managing branding, marketing communications, advertising, promotions, public relations, market research, sales management and product development, and you’re doing your best to keep up with the changing technological landscape that complicates the successful execution of each. Well, here I am to throw another wrench in the gears....Read More
About Jim Bader Jim brings over 15 years of search engine optimization and Ecommerce experience to the team as our Senior Director of SEO. He has held a variety of SEO leadership positions, with agencies and managing successful in-house teams for companies including CVS Health and Choice Hotels International. Article source: http://www.verticalmeasures.com/search-optimization/successful-seo-strategy-in-2017-doesnt-require-drinking-googles-koolaid/Read More
When I first spoke to Siri, I acted like the most high-school, skeptical, ridiculous version of myself. “Hey Siri. Can you call me Bunny?†– “Yeah, sure, Bunny.†– “You’re a *****.†– “Bunny, your language!†If you’re anything like me, you started playing around with voice search not because you believed it was at...Read More
A passionate sportswoman and published author, I get easily intrigued by creativity and marketing. Am a self- proclaimed humorist who is happiest while writing,sketching,communicating or training for a marathon. Article source: https://yourstory.com/2017/03/7-seo-trends-2017/Read More
Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. When optimizing a large site for search engines, you need a plan of attack. Keyword mapping is the process by...Read More
Why is it so difficult to get more traffic to your website? This is a challenge many entrepreneurs face. They create a website. They write content. They even sign up for social media accounts. And they have no visitors. When this happens, it’s usually because these entrepreneurs did not invest time or money into a...Read More
I wanted to share some notes on an experiment my agency performed recently, which resulted in Google believing our website was the canonical version of their own search engine optimization starter guide PDF — and ranking us in place of their own content for “search engine optimization†and thousands of other phrases. We perform many tests...Read More
Did you know? Your company is paying to be on the first page of Google search results. Let me explain. You’re either paying up to $65+ a click for AdWords ads (PPC). Or you’re paying someone to create content and optimize your website for search (SEO). Or you’re paying in terms of lost sales to...Read More
One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
