Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major redesign effort. During a redesign much can go wrong, from technical issues and change-adverse audience reaction to traffic loss and usability problems. Any one...Read More
Shutterstock From mastering the basics of local SEO optimization to keeping tabs on Google’s ongoing algorithm changes, staying on top of SEO trends is enough to give any brand whiplash. Trust me. I’ve seen it. And it ain’t pretty. Sure, your company has covered the basics: you’ve claimed your Google listing for local search optimization, you’ve researched...Read More
“You get what you pay for” is an adage most of us are familiar with, though its practical usage varies. For most consumer products, there is some degree of correlation between price and quality, but of course exceptions exist to every rule: There are cheap products that work perfectly well, and expensive products that are...Read More
Photo: Eugene Yoshiko/AP Images Runner—and food and lifestyle blogger Jane Seo—had her second-place finish in the Fort Lauderdale A1A Half Marathon disqualified on Sunday night. Two days after the race, a part-time marathon watchdog blogger revealed that Seo had cheated and cut 1.5 miles off her course while securing her 1:21:46 finish. Not only did...Read More
Search Engine Optimization (SEO) is the process by which Google or any other search engine ranks your website or webpage for more visibility to the user. An effective SEO strategy essentially means that when a user “searches†for things related to your business, your webpage or product offering springs up on the first one or...Read More
Shutterstock What is the most underestimated SEO strategy, yet is so effective? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Rand Fishkin, founder of Moz, author, blogger, speaker, on Quora: There aren’t many strategies in SEO that are...Read More
Shutterstock What is the most underestimated SEO strategy, yet is so effective? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Rand Fishkin, founder of Moz, author, blogger, speaker, on Quora: There aren’t many strategies in SEO that are...Read More
Imagine that you and your significant other are heading to a quaint, romantic Italian bistro for Valentine’s Day dinner. You follow the directions of how to get there, you’re already excited to try the raviolis that your friends recommended, and everything is going great. That is, until you reach the door of the restaurant and...Read More
The dark art of search engine optimization could be next in line for software-powered automation — potentially putting hundreds of thousands of ‘SEO consultants’ out of a job. At least that’s the scenario sketched by RankScience, a YC-backed startup just graduating from accelerator’s winter 2017 program, whose software-as-a-service automates the process of running thousands of A/B tests in order...Read More
Editor’s note: This post continues our weekly primer in SEO, touching on all of the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. The list of posts in the series is below, at the conclusion of this piece. Businesses put off search engine...Read More
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