When pages on your site go away, their link authority is wasted. But you can harvest that precious link authority and redirect it to other pages on your site, those that you actually want to rank. What Is Link Authority? Link authority is the value of the links from the other high-quality sites around the...Read More
Fall is in the air, and that can only mean one thing for most digital marketers: budget season. The approaching fourth quarter is often the time when companies begin the budget and planning process for the next fiscal year. And it seems that ROI, while always considered a top priority, has renewed importance now. Advertising...Read More
SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant†content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing. A huge part of present-day SEO practices is...Read More
One of the things I like most about search engine optimization (SEO) is the diversity of different approaches it offers that can work for it. You don’t have to use a one-size-fits-all, cookie cutter approach, and in most cases, you can’t. Related: 10 Questions to Ask When Hiring an SEO Consultant Still, there are some approaches...Read More
It’s a noisy marketplace. How are you optimizing your online presence to make your voice heard? It starts with ensuring your on-page SEO provides peak performance for your website and visibility for your target audience. Over the past few years, the on-page “rules†have changed drastically as Google tries to ensure they’re delivering the best...Read More
Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls,...Read More
SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100...Read More
Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to research tool, many are left wondering where to turn for their keyword and topical research. Those who haven’t already been using multiple tools to deepen...Read More
By now, hopefully everyone reading this already understands the importance of SEO in today’s internet marketing field. But, while traditional — or desktop — SEO is extremely vital, today you also need to be optimizing for mobile SEO. There are over 1.2 billion people that use their mobile devices to connect to the web, which...Read More
The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate. It’s critical to natural search performance. Complex navigational forms like mega-navigation — a navigational header that scrolls down when rolled over, spanning the full page...Read More
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