Content marketing and link building are distinct marketing activities that can be used together. The terms “content marketing†and “link building†describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both in the same way that you might use email...Read More
Content marketing and link building are distinct marketing activities that can be used together. The terms “content marketing†and “link building†describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both in the same way that you might use email...Read More
SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem...Read More
SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger. Related: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will...Read More
How can small businesses improve brand recognition? What actions grow an audience or foster customer loyalty? Accomplishing these goals requires having visibility online, or showing up high on a search engine page in response to a query. Search Engine Optimization (SEO) is a requisite digital marketing strategy for businesses of all sizes. SEO not only...Read More
Analysis An attempt by Google to get a competition case against it thrown out on free speech grounds was itself thrown out this week. The case [PDF], e-ventures LLC vs Google, working its way through a Florida District Court, has received little attention so far. It’s noteworthy mainly because it’s the first time an SEO...Read More
Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and...Read More
Local SEO is very different than your general SEO campaign, but it can be very beneficial. But, we will admit that local SEO is tough and can be very hard to understand. Luckily, we’ve sat down and come up with some unique and effective tips that you can use for your local business. With these...Read More
Vertical search results are so last year. Gboard — Google’s new keyboard for iOS with integrated searching that launched last week — flips Google’s search results 90 degrees. In addition to the the new horizontal format, exactly what’s shown may differ from regular mobile search listings. Gboard listings: based on mobile search but different Rajan Patel, a principal engineer at Google...Read More
When it comes to online marketing, SEO should be your first concern. The constant hunt for a boost can be a driving factor in a company’s success. However, there are a number of SEO mistakes that can send your campaign off to the wrong start. Fortunately, this list of critical SEO mistakes might save you...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
