Local search engine optimization (LSEO) is a powerful digital marketing strategy for business owners wanting to sell to local customers,  if you’re not showing up in local search, you’re missing out. Increased Web traffic, brand visibility, and an increase in revenue are all advantages of investing in SEO. To take control of your local search...Read More
If your blog or product landing page is using GitHub Pages, it can now be optimized for SEO. By adding a simple {% seo %} to your site, GitHub will automatically add SEO metadata to each page. It even accounts for the page title, in addition to the description, canonical URL, next (and previous) URL...Read More
Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available worldwide, localizing your...Read More
With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration exists between...Read More
Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling for likes instead of links Your...Read More
SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. Related: Top 7 Things You Don’t Know About SEO One of the biggest misperceptions is that SEO is expensive, and...Read More
While SEO (search engine optimization) is not rocket science or brain surgery, it certainly isn’t the easiest paradigm to understand, especially to someone who doesn’t have a background in the internet or technology. Whether it’s the way words sound (meta data optimization) or a particularly technical aspect of SEO (like schema markup), I tend to...Read More
Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique “silos” in the marcom universe: Each discipline can do great work, yet typically mainly serves the goals of that department. PR and social media are about creating and spreading fame. Driving awareness and...Read More
The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, a leading industry expert, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe. Key findings include: 75% of SEOs said they were aware of AMP, and 18% said they had researched it extensively. 50%...Read More
If all of your search marketing efforts are on Google, you could be missing out on Bing. It accounts for roughly 20 percent of all U.S. desktop searches, according to comScore. Bing Webmaster Tools offers a full suite of advanced tools and useful tutorials to help website owners optimize their sites on that search engine....Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
