SEO is often viewed as behind-the-scenes algorithm manipulations and trickery, when in reality it’s just a series of core steps and actions you need to take, to make your website rank better. An efficient SEO strategy can be broken down to the following three components, which make the whole thing look less intimidating after all....Read More
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. How Important Are Tags in 2016 for SEO? Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags...Read More
In the world of SEO, 2015 was relatively quiet. Sure, search marketers had a plethora of algorithm updates, constantly evolving snippets, instant answers and ever-changing metrics to contend with, but SEO practitioners are used to that pace of change. However, with conversations in the first quarter of this year still swirling around ad blocking and...Read More
There are thousands of small SEO agencies. Many of these small SEO agencies are content to remain at that size — serving local clients, running smaller campaigns, and doing good work. But what if you want to scale up? You want to be bigger than your hometown, bigger than your home state, and bigger than your...Read More
Each year, Google changes its search algorithm over 600 times. Each year, there are more updates than a year before. 2015 was a rollercoaster for marketers who were trying to keep up with Google… and we can expect much more yet to come in 2016. While many of these changes are minor, Google occasionally rolls...Read More
If you want to improve the visibility of your website, increase traffic and boost your brand’s revenue, you need to run a strong SEO campaign. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. Arguably, one of the most...Read More
Join Entrepreneur in a free, live webinar event to master SEO strategies that can grow your business. Register to Attend 3/16 » Keyword research, link building, on-page optimization – these are all SEO strategies that get a lot of attention. For anyone who knows the first thing about SEO, these front-line strategies are hard to...Read More
A study conducted by marketing firm Reboot aims to show that there is a positive correlation between a page’s outgoing links and its search rankings. Reboot hypothesized that Google can determine the authority of a page or website based on what other authority sources it associates itself with (by linking to them). According to the...Read More
Despite what mom and her adorable kitten videos may believe, “going viral†is no easy feat. There’s an entire industry behind the science of promoting content on social media, and building a robust online presence takes considerable know-how and dedication. You can optimize your understanding and execution of social media strategy and marketing with The...Read More
For a while now, search engine optimization (or SEO) has been applauded for its ability to boost conversions. In fact, an entire industry has been created by specialists in link building and optimizing websites for search engine results pages (SERPS). But through this, some of the basics have been forgotten — it’s not just SEO...Read More
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