In part 1 of this series, we talked about the origins of good marketing, how SEO fits into modern marketing, why it’s the most dependable and consistent form of quality lead generation, and (most importantly) how to start your SEO machine. Today, we’re diving into the last two levels that will take you from just generating...Read More
There are many all-inclusive lists out there of every SEO tool imaginable, and I fully recommend checking those lists out. However, the role of an SEO manager is quickly expanding and adapting as they are asked to take on a bigger role in digital marketing. Throughout my years of experience I’ve honed down my go-to...Read More
Right now, all across the world, thousands of SEOs are busy working on link profiles, canonicalization, robots.txt, meta tags, H1 optimization, and a host of other SEO tasks. But every one of these SEOs is going to experience a major shift in the industry. This major SEO shift won’t show up on Moz’s algorithm tracker. It...Read More
SEO has been around for almost as long as search engines, but attitudes toward the industry and the specific tactics used by SEOs have remained in constant flux since the beginning. Nevertheless, most of the fundamentals of SEOÂ have remained consistent. Despite this consistency and the relatively predictable nature of gradual, iterative Google algorithm releases, misconceptions...Read More
One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do not implement SEO recommendations, including: Not having...Read More
US Attorney John Parker of the Northern District of Texas announced an SEO named William Stanley has been sentenced to 37 months in federal prison and ordered to pay $174,888 in restitution to a dozen identified victims for attempting to extort money from a business in Dallas. According to the announcement, Stanley extorted individuals and...Read More
It’s tough being an SEO practitioner. Every time you think you’ve got the best practices down, some new development comes along that forces you to change your tactics or adjust your strategy. From algorithm updates to SERP layout adjustments to new search features, optimizing a website for organic search can often feel like trying to hit a moving target....Read More
A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you? In our experience helping businesses large and small, we’ve also...Read More
Analyze 2015’s holiday search marketing performance before you do anything in 2016. Search engine optimization attempts to improve past organic search performance. You must know how your site performed this year before you can optimize anything in 2016. You may have theories about what was supposed to happen based on plans that were made during...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
