Tag

SEO

Dear Santa: An SEO Wish List

Dear Santa, My name is Patrick Stox, and I’ve been a good SEO this year. I want to ask for a few things — not just for me, but on behalf of all of the SEOs out there. We want our keyword data back. Google gives it to us in Google Search Console, so why...
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Which Comes First: SEO Strategy or Budget? NEITHER!

It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets. I think most businesses tend to operate on the idea that...
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Top SEO tips for your international financial services websites

If you run a financial services site and are going global with your product offerings, there are key actions which will improve your sites’ SEO visibility. Most financial websites have a global web template which is used to roll out new versions of the site. Templates can be an effective way to manage your website...
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Four SEO Strategies Every Digital Marketer Needs to Understand

When it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences, I will break them down and include tips on how to leverage each one as part of a digital marketing strategy. Four SEO Approaches You Need Local SEO A local...
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7 Red Flags Your SEO Firm Is Going to Rip You Off

If you’re in any kind of business, you’ve no doubt received plenty of unsolicited emails from companies trying to sell you search engine optimization (SEO) services or get you more customers by ranking your website higher. Unfortunately, this industry is bombarded with cowboys and churn-and-burn models, with 80 percent of SEO firms performing scam tactics of some kind....
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Marketer’s Guide: SEO Software Platforms

With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an...
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The Only Way To Be Successful At SEO: Take A Holistic Approach

It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both...
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Quick technical SEO tips for Magento merchants

Magento makes it easy to group and bundle products, but that can lead to SEO problems. Magento is the world’s most-used e-commerce platform, powering online retail sites of all shapes and sizes. Although Magento is widely used, lots of merchants still have the same issues from an SEO perspective, which impacts their visibility, traffic and...
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5 Steps to Take to Set a Proper SEO Budget

Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Seats are limited–Register now to secure your spot and receive exclusive reader rate (expires 12/8). In the world of search engine optimization, there are clear best practices that apply to everyone, and...
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SEO So Simple A Child Can Do It: In 5 Easy Steps

As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge. Like many...
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