Black hat SEO is turning into a highly-debated subject in the SEO community. The idea of utilizing strategies to damage a contenders rankings is nothing new. While black hat SEO used to offer bunches of backlinks to your site at a cost, now they can offer heaps of backlinks to your rival’s site. As opposed...Read More
I recently wrote about how you can dig deeper with an SEO keyword that’s working. Among the tactics mentioned, I included a couple of ways to get more organic traffic for a page that’s already working: Flesh out the page that’s ranking for modified versions of the core term. Reconsider the ranking page’s title tag....Read More
As founders, we are conceptualizers, thinkers, leaders, developers and most of all, we are change agents. We obviously oversee the most serious issues in business; do we really have to get worked up with all those SEO tips and tweaks we hear all the time? Definitely not. Our SEO guy should take care of those....Read More
As of late, there has been a lot of discussion surrounding SEO — whether it ceases to exist, if it’s now blended into the tactics better known as “content marketing,” or if it still remains essential, and predominantly a set of website-centric tasks. By now, I’m sure we’ve all heard the phrase, “SEO is dead.”...Read More
Editor’s Note: Meet Jill Kocher at Ignite 2015, our conference on Sept. 16 and 17 in Dallas, where she’ll present two sessions: “The Essential SEO Checklist for Ecommerce Companies, for 2015†and “Keyword Research for SEO Success: How Do Consumers Search for Your Brand and Products?†Every so often an ecommerce business is brave enough...Read More
SEO Talent vs Technology Deciding on the right SEO solution can be overwhelming. Brands and marketers must consider which tactics, strategies and service providers can bring a search campaign to life. The goal of this article is to provide a guide that delivers a breakdown of considerations and help your brand select the best SEO...Read More
Analysis For the third time in three years, Google has reiterated its position that it will not give a search ranking advantage to domain names with new internet top-level domains. In a post to its Webmaster Central Blog, the search engine giant has posted and answered six questions over how it handles top-level domains. Most...Read More
“Back in the day,†Michael Peggs began, “SEO used to be just keyword stuffing. There were less spammers. Google was less sophisticated. Everyone and their mom was doing SEO.†But now SEO combines a whole constellation of factors, all held in Google’s mystery algorithm. One thing most people can get straight, though, is that it’s...Read More
Google is looking for an SEO expert who can help the company perform better in Google search rankings. The job posting is reportedly found at the company’s Careers page.(Photo : Kristina Alexanderson | Flickr) Google is seeking an SEO manager who will work with a number of cross-functional teams to improve its stand in search...Read More
Ken Wolter / Shutterstock.com Google is hiring an SEO manager, based on a recent job posting on the Google Careers portal. The job listing is for a “Program Manager, Search Engine Optimization.†The description of the job makes it clear that this is about marketing: As a Program Manager for Technical SEO, you will work...Read More
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