What good is digital content if no one can find it? That’s a question driving growth at agencies as marketers rediscover search-engine-optimization’s role in making or breaking a campaign — and selling product. “A lot of our clients are starting to put a heavy focus on organic search,” said Huge’s director of marketing and SEO,...Read More
Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company websites and web shops run on WordPress. Designers are fascinated by its versatility and the range of adaptations possible with it. Users love its simplicity and effectiveness. It’s a simple blogging system that...Read More
OK, I’ll admit right now I wrote that title just to get clicks. It’s not my proudest moment, but I’d be lying if I said I hadn’t done it before. Regardless, the title is accurate – in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive...Read More
As the owner of a digital lead generation firm perhaps there is no question I get asked more than “How long will it take me to get ranked #1 for my keywords?†The answer isn’t so simple, because the question itself is misguided (no offense). The question is born from an understanding of SEO that...Read More
As Google begins to penalize every known link-building technique, it is going to extremely tough going forward for small businesses with an online channel to build a. high-quality linking strategy. So the success of your business SEO is going to depend on how creative you can get. I asked a few successful SEO agencies and...Read More
The advice you give your clients is spot on – focus on creating high-quality content and earning editorial links. But the truth is, creating compelling content that stands out takes time and resources. While the investment is definitely worth it for long-term success, how can you ensure you’re getting a good return on that investment?...Read More
You have put together a great SEO plan for 2015. You’re going to do the right things with your website architecture. You will take the content on site through a major upgrade. You have a great content marketing campaign in mind, one that will drive your SEO visibility through the roof. The problem is, one...Read More
SEO evolves all the time — there are countless algorithm updates and refreshes that cause strategies and focal points to change. A search engine optimization strategy that isn’t constantly adjusting is destined for failure. While there is no “one-size-fits-all” solution when it comes to SEO, here are five areas of focus that can help improve...Read More
Local Local SEO might seem confusing, but that’s only because of its massive potential. If executed properly and with a focus on improving customer experiences, local SEO can be reduced to a simple series of best practices that any business owner can follow. The Pigeon Update of 2014 completely overhauled the way local search works....Read More
Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field...Read More
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