“Movement is life.†In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with him. To be fair, they had a good thing going: a few weapons, some food, and even beer. For them,...Read More
Search-engine optimization (SEO) has gone through a series of evolutions over the years. Older tactics, which focused on keyword-based optimization and black-hat practices, have become obsolete, and modern strategies, which focus on user experience, have come to replace them. Throughout its history, SEO has been a cost-efficient and incredibly valuable strategy for business owners of...Read More
2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way. In fact Penguin was never given an end date; it just keeps on rolling like Tina Turner on a river. So...Read More
Back in August, I wrote about the future of SEO. It was a forward-looking post that was somehow nostalgic at the same time, and it was apparently exactly what the industry needed to hear. I felt inspired writing it, and since then I’ve been quiet, head down in my work. But last week, something happened...Read More
Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It’s also required a whole lot of work in order to properly carry out these best practices. 2015 is no different. The SEO landscape has changed over the past year, and staying...Read More
It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google Google’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting them into discernible words and phrases and incorporating countless offsite factors like online reviews and social signals. But while...Read More
Based on anecdotal evidence I’ve collected after working in the digital-marketing space for 15 years, I’m confident saying that the vast majority of those hiring an SEO firm end up being disappointed. While even the best SEO agencies won’t have a perfect track record, some are better than others. Clients shopping for SEO services can save...Read More
Landing pages are useful tools in a search marketer’s arsenal. Designed as separate yet related webpages, landing pages simplify core concepts and make it easier for your target audience to convert. However, it’s not enough to simply build a landing page and hope for the best. In order to be successful, you need to spend...Read More
It is a little-known secret that Google and other search engines are making a shift from traditional search engine optimization (SEO) to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it...Read More
Local SEO is getting more and more complicated, and as we roll into the new year, I want to share my biggest, most important tip: STOP Using Your Microscope In Local Search! What do I mean by that? Put simply: A microscope is a great research tool, but it’s a flat-out awful marketing tool. It...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
