“It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard… is what makes it great.†– Jimmy Dugan, AKA Tom Hanks, A League of Their Own SEO, referring to Search Engine Optimization, is the practice of making a website findable by search engines like Google, and is one of the...Read More
Microsoft gave away some of the secrets behind the algorithm that ranks search results in Bing, giving new insights for ways to better your search engine optimization. 15 photos Jacob Demmitt Staff Writer- Puget Sound Business Journal Email  | Twitter Microsoft on Tuesday unveiled some of the secret recipe behind its Bing search engine, letting...Read More
The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns. Earlier this year I wrote about The Top 7 SEO Trends Dominating 2014, but as we quickly approach 2015, I...Read More
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines. As smart as the early...Read More
Online marketers spend a lot of time demystifying Search Engine Optimization (SEO), from the jargon and rules to new updates and algorithms. As the technology continue to advance, what you might know about SEO a year ago may no longer apply today. Since SEO can be quite complex in its ever-adapting nature, it’s easy for...Read More
SEO is constantly changing. New updates are released, new trends are discussed and new strategies are developed. It is something that will constantly evolve. In 2014 alone, there have already been 13 updates to Google’s algorithm, according to Moz’s change history. These are just the notable and more public ones — there are refreshes and...Read More
Matthew Capala is the author of  “Away with the Average,†an NYU Professor, and Founder of SearchDecoder.com. This adapted excerpt comes from Matthew’s latest book, “SEO Like I’m 5.“ “80 percent of success is showing up,†Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for...Read More
What’s the difference between business predictions and horoscopes? Predictions don’t have to fall victim to hindsight bias. You can measure their accuracy by looking back on what actions came to fruition to prove or disprove your educated guesses. We wanted to see just how skilled we were at researching, analyzing, and making predictions, so we...Read More
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munroe gave us this hilarious quote applying Murphy’s Law to SEO: When it comes to SEO anything that can break, does break @markemunroe #smx — Casie Gillette (@Casieg) October...Read More
So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why high search engine rankings are valuable Internet real estate. You’ve committed to optimizing your website for search engines. But what can...Read More
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