Search engine optimization (SEO) is one of the most powerful digital marketing tools available to restaurant marketers today. It has the ability to dramatically increase website traffic, brand awareness, and sales. Unfortunately, restaurant marketers today have to navigate an industry filled with misunderstandings and myths, which make it difficult to separate fact from fiction. Marketers...Read More
Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Google’s latest changes, deemed the “Pigeon†update, has made an impact on a much more local local level. The Pigeon update, designed to give users a better search experience when looking for local businesses, has put a stop...Read More
No one gets a site penalty on purpose. Sometimes it happens through carelessness, sometimes through black-hat techniques and, sometimes, through honest SEO mistakes. I’ve watched four such mistakes happen recently. These sites were honestly attempting to follow SEO best practices, but they were penalized. Why? I’ll explain all. It is worth noting that I wrote...Read More
Hello, SEO friends and colleagues. It’s time for us to have an important conversation. Recently, I read two posts by Larry Kim which detailed an email outreach campaign by Hotels.com in which they apparently solicited paid links from travel bloggers. After reading both articles, it occurred to me that we’re long overdue for a conversation about the concept of...Read More
The year is almost over, and many businesses are starting to look forward to 2015 and discuss their marketing plans. Luckily, David Mihm, the local search guru at Moz, just released his annual Local Search Ranking Factors survey, which helps give us local marketers more insight into which ranking factors matter the most. The survey shows...Read More
The year 2015 is nearly upon us, and every marketing department is forecasting and planning how to make a new splash next year. How is your SEO strategy looking? Now is a good time to dust off your (possibly outdated) SEO strategy and get it ready for the new year. Make sure it’s pointed at...Read More
Voice-based search queries have not traditionally been a significant consideration for search engine optimization (SEO); people usually would rather type their queries into a webpage directly, avoiding the errors and that can come with automated voice translation. However, voice recognition technology is becoming more accurate and pervasive, making it a possible influencer for future search...Read More
With limited resources and a vast sea of keywords and content that need optimization, some marketers need to prioritize the search engine optimization work they do to focus solely on the areas that will yield the highest return. Fortunately, the data will tell you exactly where to start. Research and optimization are a means to...Read More
Before I dive into this let’s just make it clear that by “PR” I am referring to Public Relations, not Google’s PageRank. In early October, Google’s John Mueller mentioned in a video Google+ hangout that they are unlikely to update the Google Toolbar PageRank in the future. (Note: he mentions this at the 20:30 mark)...Read More
I’m a firm believer in the power and success of Search Engine Optimization (SEO) — but I’ve had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a vestige of a bygone era. On the opposite end of...Read More
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