Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get...Read More
SEO is becoming tougher by the day. This means you have to be more creative if you want to achieve great results. Here are some tips to help you. Give attention to some of the lesser-known networks Just about everyone is focused on Twitter, Facebook, Google+ and LinkedIn for their promotions. It is easy to...Read More
Search Engine Optimisation (SEO) is one of the most misunderstood marketing mediums out there. There are so many different approaches, depending on what results you want from your website. Every business today, no matter what sector, has an online presence, and research has suggested that 81% of businesses consider blogging, a recent and effective SEO...Read More
Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn’t mean you have to sit idle until you can afford to hire an...Read More
As Google’s Hummingbird update places more weight on social signals for search rankings, Google+ could become more important for marketers looking to boost SEO. In an SES Denver panel discussion titled “Insights Into Future Search Trends,” Merry Morud, social advertising director for aimClear, said that social signals have replaced links in importance for SEO. “In...Read More
If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. Have you stopped to think that the same great content you’re creating for SEO could be used for other purposes as well, such as social media, email marketing, whitepapers, and even e-books? Well, it...Read More
Having run an SEO firm since 2003 I’ve had the opportunity to interact with thousands of clients and potential clients. In those interactions I’ve seen a long laundry list of misconceptions when it comes to SEO. Things are not always as they would appear, or as one would expect them to be. While many misconceptions...Read More
By Yosef Martin When I started, I was a one-man show with a lot on my plate. Before long, however, I started receiving phone calls from people wanting to know how I got so big so quickly. (They had no idea I was operating from my house rather than a big office with several employees.)...Read More
If you’re as proactive in search marketing as myself, any and all metrics mean something at some point. I’ve been optimizing websites since the advent of blogging, perhaps (if my memory serves me correctly) since .html was an exciting newborn child. After reading how Google’s John Mueller did not anticipate toolbar Page Rank updates moving...Read More
My company speaks to several small business owners that contact us and say things like, “I need to rank higher for my keywords” or they ask, “How fast can you get me to #1 on Google?” They are completely focused on keyword rankings when that is not what is solely responsible for producing revenue for...Read More
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