By Yosef Martin A new startup is born every day. In garages, dorm rooms, and basements all around the world, people are bringing their business ideas to life. But this surge of entrepreneurial energy isn’t limited to actual startups. Big brands like Coca-Cola and Red Bull are adopting lean and agile methods to mimic the flexibility and...Read More
Search traffic rocks. Even though just two years ago only 44% of shoppers began their purchase by using a search engine (Interconnected World: Shopping and Personal Finance, 2012), today I am sure this number is a lot higher. Moreover, 70% of these people click on organic listings instead of Adwords ads when looking for products...Read More
Co-authored with Ian Lurie, CEO and founder of Seattle-based Portent Inc. A version of this post first appeared on the Portent blog. Editorial teams control the single most ‘future proof’ search rankings factor: Content quality. Consistent ‘quality’ as defined by Google, though, means following some specific rules. So, here’s my very short checklist for editorial...Read More
SEO is very much alive. It’s just getting ripped-apart limb from limb, organ-by-organ, and transplanted as living tissue into various branches of marketing, development and IT departments. While companies incorporate SEO into specialties (experts working in detached disciplines), the industry’s response has been for SEO professionals to generalize as Inbound Marketers. Now that I’ve set...Read More
There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $1,500 to the evil SEO. Both Dan...Read More
We see a lot of pre-packaged, so-called “standardized” online marketing packages for SEO. They should be avoided at all costs. Not only can these waste time and money – it can actually hurt your website in the long run. If you are thinking about working with a SEO company, they should be transparent, have a clear track...Read More
Enhancing your local business through SEO can be extremely confusing and equally daunting. A lot of efforts should be implemented if a successful local SEO campaign must be undertaken. To some point, profound knowledge and experience will be required in the process of creating the campaign for utmost benefits in the tail end. It should...Read More
Earlier today I posted an article on WordCamp Birmingham, an annual event that aims to help beginners and experts alike improve their use of the popular and powerful website platform WordPress. While writing that article, it occurred to me that I may have used words that some people don’t understand. Here’s your second tech vocabulary lesson: ...Read More
No, I am not about to write about buying links…well, at least not directly. But I am going to suggest that today’s SEO is truly about the bringing together of cross-channel initiatives toward common goals. For as long as I can recall, I have (to varying degrees) related the practice of SEO to PR. It’s...Read More
No, you’re not alone. Trying to get your business found online is indeed dark magic. Search Engine Optimization (SEO) has always been difficult for most businesses, particular smaller ones like mine. Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on...Read More
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