No, you’re not alone. Trying to get your business found online is indeed dark magic. Search Engine Optimization (SEO) has always been difficult for most businesses, particular smaller ones like mine. Just about every client I know is trying to find the silver bullet of search: the secret way to get your company listed on...Read More
Search engine optimization (SEO) has historically been a tricky game filled with speculation and increasingly abstract tactics to keep up with Google’s ever-more-sophisticated algorithmic changes. While Google always keeps the exact details of its updates under tight wraps, experts in the industry can make reasonable assumptions about the nature of each change based on information...Read More
The Essential Guide to IT Transformation Former hacker and US extradition target Gary McKinnon has found a new career as a search engine optimisation expert. McKinnon – who successfully fought a 10-year campaign against extradition to the US over charges he hacked into Pentagon systems – has launched Small SEO, which specialises in making sure...Read More
Google’s Panda, Penguin and Hummingbird search algorithms affect around 90% of online searches, according to Search Engine Watch. These algorithms strip out “bad searches” – sites stuffed with keywords, duplicated content and manipulated hyperlinks – and rightly so; the onus for higher search rankings has consequently been placed on the quality, originality and relevance of...Read More
SEO is the process of making your web site more accessible to search engines. Google’s algorithmic updates the last 3-5 years (“panda” “penguin” “hummingbird“) have reshaped the SEO marketing landscape permanently. It’s s a myth to think you can and should be manipulating search engines with back links, page keyword stuffing, duplicate content development, etc....Read More
One of your main goals as a business owner is to raise awareness of your business. You work hard to keep your social media accounts active, and you’ve beefed up your website with content to help it rank well in search results. Yet, despite all your efforts, you haven’t seen an increase in sales. What...Read More
Many business owners with websites think of website design and SEO as a one-shot deal: fix your keywords and your website and leave it alone to do its job. Unfortunately, SEO strategy is an ongoing project that must constantly be redesigned, tweaked and fixed to meet changing circumstances in the market and on the web....Read More
What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google Google. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. However, Social Media is not stand alone and is an...Read More
All the recent Google algorithm updates — Panda, Penguin, Hummingbird — have turned what were once widely practiced SEO beliefs into myths. For instance, guest blog posting used to be a popular way to get quality links, but Google recently “stuck a fork†in the practice and proclaimed it “done.†So what are the most...Read More
Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. He’s also the main author of Computerworld’s The Long View and IT Blogwatch — for which he has won ASBPE and Neal awards. A cross-functional IT geek since 1985, Richi also publishes a full profile and disclosure of his industry affiliations. Article source: http://blogs.computerworld.com/social-business/24148/zut-alors-seo-illegal-france-so-ill-not-visit-il-giardino-cap-ferret-itbwcwRead More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
