Tweet Buffer SEO may no longer be the answer to your traffic-related prayers, as Google’s algorithms move away from rewarding SEO principles and toward featuring sites with the best content. What are you hoping for when you search for something on Google? Are you looking for a site that deployed every SEO tip and trick...Read More
While the days of the snake oil salesman are long behind us, we’re still plagued by people out to make a quick buck at our expense. As business owners, it’s sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don’t know much about. Take...Read More
As a small business owner you need to consider one simple but very important fact. When people perform a search in a major search engine for your products or services only one of two outcomes is possible: they will find your website, or they will find your competitors. With around 45,000 Google searches performed per...Read More
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...Read More
E-commerce product verticals are becoming increasingly competitive in organic search, with an ever-expanding amount of vendors and store owners battling for positions. Most e-commerce store owners are crushed in search by Big Box sites like Amazon, Walmart, and Best Buy, largely because these bigger players have bigger budgets, higher domain authority, aged and seasoned website...Read More
It occurred to me as I was making my personal site responsive and adding recommended resources that I’ve been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I’d like to right that wrong by citing the...Read More
While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using a pre-built template or building your site from scratch, it’s important to understand the basics of how to build...Read More
Admittedly, my digital marketing career never really took off until I started doing SEO in 2007. And up until January of 2012, I was still professionally known as that “SEO guy.” For you SEOs reading this, you know exactly what I’m talking about. Small business owners loved to talk to me about their websites and...Read More
Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that are more likely to harm their website visibility in search engines rather than help it. Are you making any of...Read More
Search engine optimization is a crucial part of any brand’s online marketing strategy. Without a cleverly crafted and well-executed SEO strategy, it’s likely that your website and/or business will miss out on valuable impressions, clicks, and sales. However, despite the fact that SEO plays an inarguably important role in the success of my business, many...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
