If I came to you and asked to borrow $40,000 for a business venture I’m considering, and I said that you needed to trust the idea was going to work based on my knowledge and experience, what would you say? Would you give me the money, no questions asked? I’m guessing your answer is no....Read More
If you employ, or are in the process of hiring, an SEO or PPC consultant or agency, these six points will help you assess whether they’re doing their job. Many business owners employ search engine optimization or paid search consultants – which are sometimes the same people. However, many business owners don’t actually take the...Read More
The rules for search engine optimization are constantly changing, but having a solid strategy can help keep you in Google’s good graces.Credit: SEO image via Shutterstock Search engine optimization has been a hot topic for content marketers in recent years. Google, the undeniable leader of Web indexing, is constantly changing its algorithms for what content...Read More
These days, many webmasters are finding it difficult to figure out what’s still important for SEO and what’s no longer relevant. In an effort to clarify important trends in the SEO industry, I published “The Top 7 SEO Trends Dominating 2014.†Now, I’d like to explore the best practices associated with these trends. In this...Read More
You don’t have to know everything about SEO to start reaping the benefits of it. There are some small but important search engine optimization changes you can make right away. Here are 5 simple things you can do today to improve your SEO. 1. Sign up with Webmaster Tools On-site optimization (making sure all the...Read More
“Oh, you run an SEO firm? So…what exactly do you do?†This is one of the most frequently asked questions I receive. I often give the simple and short answer “We help companies get business from search engines,†but this always leads to the follow up question “How do you do that?†I then explain...Read More
In September 2013, I wrote a post where I predicted the top 7 online marketing trends that would dominate 2014. Now that we’re reaching the midway point of 2014, I thought it would be helpful to take a look at where we’re at, particularly in terms of SEO. Google has been busy over the past...Read More
Have you ever overheard something at a conference, or read something on an industry blog and thought to yourself, that can’t possibly be true? Or do you keep hearing something inaccurate being repeated over and over even though you know it’s definitely not true? Well, Google’s Distinguished Engineer Matt Cutts also keeps hearing some of...Read More
If you worked for an SEO agency and got leads on literally thousands of websites, spanning across hundreds of brands, markets, target audiences, and countries, you’d surely be very excited—and probably overwhelmed with the sheer size of the task that lay ahead of you. That’s exactly the daunting task my (in-house) Enterprise Capabilities and Services...Read More
A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (SEO) or pay-per-click (PPC) marketing is the best option. These are the two most effective traffic sources and each has pro’s and con’s to consider. Pay-Per-Click (PPC): “(On the Internet)...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
