A couple weeks ago, I got a call from one of our portfolio company’s CEOs, who was frustrated by his confusion around SEO. He felt like he just couldn’t get a straight answer. Each “expert†claimed to know the secret sauce and recommended different strategies, most of which they (eventually) admitted could result in Google...Read More
SEO isn’t just about ranking for keywords. Many people fall into a keyword obsession rut and seem to forget that while keywords are important, SEO at its core is about indexation, crawlability, and creating a site that is effectively traversed by crawling search bots. Many people also often forget how, when done effectively, SEO supports...Read More
It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: It’s a very crowded place. In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute. Considering the deluge of content you have to compete with on YouTube, the obvious...Read More
In a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not buying...Read More
One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn more about what works best by constantly testing ideas on your site, but ultimately your overall SEO strategy...Read More
You hired an SEO firm a few months ago. You hired them because they talked a good talk, they seemed to know what they were doing, the results they promised sounded great, and the price was right. Now you’re having buyer’s remorse. You’re not sure if you’re getting ripped off, but you’re not sure that’s...Read More
Most of my blog posts don’t get done in the office. I usually find myself working on them at home, or at a softball game or in other random situations, like tonight. Tonight, I’m writing this during rehearsal for a play that I’m in. So I bet you think you know where I’m going with...Read More
Search engine optimization can be a confusing and frustrating topic for an entrepreneur. He or she probably knows that SEO contributes to online success but may not always understand what it entails or how to best approach it. Consumers turn to search engines when they look for products and services online, so positioning your website...Read More
This week’s SEO tip may speak more to your writing and editing skills than your search optimization techniques, but in some cases, you can’t have one without the other. In February, Bing confirmed what many in the industry have suspected all along—spelling and grammar have a significant impact on search rankings. Duane Forrester, Bing’s senior...Read More
I recently wrote about 7 Reasons Why Your Business Should Invest in SEO, which generated a fair amount of views and shares. I thought I would do a followup article to address a specific side of Search Engine Optimization; Local Local SEO. Why? I think the better question is, why not? But I digress. As...Read More
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