Potential search marketing clients will often call in and start the conversation by saying, “I want my business to rank number one on Google, can you help me?” Ranking number one is the primary focus of every business owner when it comes time to discuss search engine optimization. It is the wrong approach for several...Read More
Forbes contributor, Joshua Steimle, wrote about Expedia, Negative SEO and Google Penalties last week. Christoph C. Cemper, founder of LinkResearchTools who covered the Expedia penalty, disagrees with Joshua and here’s his response. The SEO casualties are mounting and accusations are flying. “Negative SEO†is the main culprit, but what is it? What forms does it take? And...Read More
(Newswire.net — February 10, 2014) Orlando, FL. — Research shows that most people find what they need online through search engines like Google, Yahoo or Bing.  If your site doesn’t show up first, then you will have less chances of getting their business. Research also shows that nearly all website traffic comes through one of these...Read More
Thanks to the major U.S. search engines implementing secure search, the keywords that drive organic search referrals are no longer available for meaningful analysis in web analytics. The SEO datapocalypse is here. Before this month, around half the keywords were still visible for some sites. That’s a healthy sample size, and one I was still...Read More
Most of us know that SEO increases export sales: it’s almost a given and therefore not that remarkable. However, for clients it can often be a different matter: they don’t see SEO and link building as powerful and cost-effective tools with which to approach export markets. Indeed they see exporting as difficult and expensive –...Read More
With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don’t have the luxury of being wrong. They live close to the edge, and rainy-day...Read More
Negative SEO can get companies penalized or entirely banned from Google. It can affect share price. It can even put companies out of business. It was recently reported that Expedia either was the victim of a “negative SEO†attack, or is in desperate need of hiring new people to handle its online marketing. Whatever the case,...Read More
Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets read and linked to by as many people as possible (ie, quality content and inbound links). But in 2014, a third key element will join the ranks of these two elements:...Read More
For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn’t disappoint. Last year I made 6 predictions, and it is time for me to give it another shot. But first, let’s see how I did last year! Scoring My 2013 Predictions: We’ll get confirmation that steering anchor...Read More
Expedia’s logo(Photo: Expedia) SAN FRANCISCO — Expedia may have been hit by a “negative SEO” campaign that hammered the travel website’s rankings on Google searches, according to an analysis by the firm that uncovered the problems. Expedia’s website lost 25% of its visibility in Google search between Jan. 12 and 19, after Google clamped down...Read More
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