In every industry job responsibilities change throughout the years. Rand Fishkin shows us how SEO job responsibilities have changed and increased since 1999. He looks at accessibility, keywords, link building, and search verticals. Large-scale industry shifts in the classic SEO model during the past two-and-a-half years have made the greatest impact, he writes, pointing to...Read More

By DOUGLAS EDWARDS Getty Images/Michael Grecco; Google Type: Vault 49 Co-founders Larry Page and Sergey Brin in 2002. In November 1999, Douglas Edwards became fledgling Google’s first “brand manager,” making him employee No. 59. In this excerpt from his new book, “I’m Feeling Lucky,” Mr. Edwards gives an inside view of the company’s early days,...Read More