Google+ to Challenge Facebook in Business Brand Ads
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Though it’s early days for Google+, the social network
has shown signs of keen user engagement, according to statistics rattled off by
none other than Google CEO Larry Page during the company’s second quarter earnings
call July 14.
Google+ has over 10 million users and rising, as the
search engine has reopened invites since July 10. + users are sharing over 1
billion items each day. Moreover, users are clicking the +1 recommendation
button 2.3 billion times a day.
“We’ve been really excited about Google+ really
improving the overall experience like how you would share in real life,” Page said on the earnings call. “And we’re getting great reviews on that.
And there’s a lot of magic built into the product that exposes that.”
Business advertisers looking to exploit social media for
marketing messaging and ultimately financial gain are angling to seize on that
magic Page alluded to. But, other than an first mover experiment from Ford Motor Co and a few other select companies, they will have to wait a little longer.
Christian Oestlien, the advertising lead on Google+, has
asked businesses, and other organizations not to fashion business brand pages
— similar to Facebook Pages — so that Google can optimize the business user
Oestlien said on his Google+
profile page Google is very excited about boosting the business experience with
rich analytics and the ability to connect that identity to Google’s major
money-making AdWords business.
While Google is actively working on fulfilling business
pages demand, it is picking some of thousands of applicant companies to test
out business pages on Google+ before the tech giant rolls out on a wide scale.
“We’re going to take a small group of brands,
businesses and other entities and create profiles for them and see how users
interact with them via circles, through the stream and even how they
communicate with them through Hangouts,” (Google+ group video chat)
The consensus among most analysts is that Google+ will indeed
help the search engine make more advertising money, even it won’t capture the
social crown from Facebook.