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June 18, 2017

Google will have to change how it operates in Europe

European’s regulators are expected to hit Google with a minimum one billion euro fine this summer for anti-competitive practices — that also means Google will also have to alter its business practices in Europe. The repercussions pertain to allegations Google favors its own shopping service in search results, but it could have ramifications beyond the...
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Spotted: AdWords reporting dashboards that can be scheduled & shared

Google is testing dashboards in AdWords Report Editor. Optmyzr’s Frederick Vallaeys noticed the dashboards on Tuesday. After building tables or charts in the drag-and-drop Report Editor, advertisers can embed them to a modular and customizable dashboard. The dashboards can be edited, shared, downloaded as a PDF, and even set on a recurring schedule for sharing. A KPI...
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SEO: The missing piece in brand protection

Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed...
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