Amazon, Apple, Google, Microsoft, and Samsung are all chasing voice-based artificial intelligence with smart digital assistants that you talk to. It’s a future we’ve been promised for years: a computer you can talk to at home, and now the competition to make it a reality is really heating up. While Alexa, Cortana, Bixby, Google Assistant,...Read More
“Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where you could show your customer what...Read More
Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “Understanding Google’s Keyword ‘Not Provided’ Data,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords that drive...Read More
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