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April 5, 2019

Google has now cancelled its AI ethics board after a backlash from staff

The council lasted barely more than a week, after thousands of Google employees signed a petition calling for the removal of one member. The original plan: The Advanced Technology External Advisory Council was set up to “guide responsible development of AI” projects within Google. It had eight members, including technologists, philosophers, and economists, and was meant to hold...
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Google Launches Google Ads Editor v.1 Replacing AdWords Editor

Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google Ads Editor and also added features. Google wrote “Today we’re announcing Google Ads Editor, v1. It’s a new and improved version of the...
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What killing rel=prev/next means for SEO

By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?...
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Using Alerts in Google Analytics for Slow Site Speeds

I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings. In this post, I’ll explain how to set up Custom Alerts in Google Analytics to notify site owners of page speed problems. Site Speed Alerts The “Custom Alerts” configuration section in Google Analytics is behind the...
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