Despite popular opinion,Â the death of SEOÂ has been greatly exaggerated. However, that doesnâ€™t mean that what was effective in 2006, 2010, or even last year still works today. SEO is a rapidly changing practice â€“ thanks in part to the hundreds of adjustments Google makesÂ every yearÂ to its search engine algorithm.
Because of this, you need to stay on top of the latest industry news and take the advice of some of proven SEO professionals, like the following 25 tips.
1. Bruce Clay
Bruce Clay, who has been an industry leader with SEO since 1996, provides 100 helpful and usefulÂ 100 SEO Tips, which includes:
â€œA blog is primarily an awareness channel that will lead to micro-conversions, such as social sharing, page visiting, etc. These micro-conversions are important, because they keep you at the front of a customerâ€™s mind when they need the product or service you offer.â€
2. Tim Grice
Time Grice is the Director of Search at Branded3, which is a Search and Digital Agency based in the UK, who voiced his support of using social media to boost your SEO withÂ SocialBro. According to Grice:
â€œAs link manipulation is being slowly killed by Google, there is a genuine need to reach out to real people, those who can influence in your industry. Publishers with a genuine audience are the type Google want, so reach out and engage with these â€˜realâ€™ publishers. Email and telephone will always have their place, but social is great way to connect with these publishers.â€
3. Joost de Valk
The founder and CEO of Yoast shared some valuable insights on how to select theÂ perfect focus keyword for your blog post or website page. He begins by reminding us that, â€œYourÂ keyword strategyÂ should have given you some idea what you want to write about. For blog posts, you will usually aim for aÂ long tail keywordÂ (containing multiple words).â€ After that you can Â use a tool, such as theÂ WP SEO plugin, to gain a list of suggestions. You also want to test the search volume of your chosen focus keyword to make sure itâ€™s high. You can do this through AdWords or Google Trends. Finally, you want to make sure that your keyword fits your audience.
4. Joelle Gropper Kaufman
Former Chief Marketing Officer of Clarizen, Inc. and current head of partnerships and marketing for BloomReach, informedÂ CioÂ that while your content needs to be â€œcompelling, descriptive, and differentiated,â€ you also need to look atÂ technical considerations, such as:
- Identify and reduce or eliminate duplicate pages and content.
- Make sure your â€œin-linkingâ€ helps users and search engines find their way around your site.
- Identify sources of insight from within and beyond your site to guide the content you create, curate, and retain.
- Ensure your content is accessible and optimized for mobile searchers, who Kaufman says are already reaching 50 percent of search traffic.
5. Rand Fishkin
Youâ€™ve probably heard of Rand Fishkin, founder of Moz. But, did you know he didnâ€™t spend a whole lot of money on marketing? He has stated (viaÂ HubSpot) that to start his small business rolling he simply:
â€œFor the first 5 years of SEOmozâ€™s marketing efforts, I doubt I spent [$200] on anything â€” just blogged, participated in communities, produced some interesting one-off content â€¦â€
6. Â Trond LyngbÃ¸
Trond LyngbÃ¸ â€“ founder of SEOnomics.com, Head of SEO at MediaCom Norway, and columnist at Search Engine Land, stated onÂ Search Engine LandÂ you need to:
â€œMake sure that anything you buy â€” whether itâ€™s a CMS, a web analytics platform, or a PPC management solution â€” will help you achieve your marketing goals.
â€œSEO is an integrated discipline. Different components influence and impact other business activities, and synergies between them can be lost unless you take the right precautions. Make sure youâ€™ve mapped out your marketing goals and anticipate future requirements before even looking at software. Seek your SEO consultantâ€™s advice early, before buying (or even deciding upon) a new product or service that impacts your online presence.
Proper foresight will allow you speed up and grow in the year ahead, rather than get bogged down by products that donâ€™t support (or worse, hinder) your online marketing efforts.â€
7. Barry Schwartz
Barry Schwartz â€“ Search Engine Landâ€™s News Editor, founder of Search Engine Table and owner of consulting firm Rustybrick â€“ offered this nugget of advice toÂ SuccessWorks: