Over the next twelve months, Google will be rolling out their mobile-first index, and eventually moving it to be their primary algorithm for search engine results. What does this mean? The short version is that if your brand isn’t presenting well on mobile devices, your SEO campaign is hobbled.
This development shouldn’t come as a surprise to anyone – after all, over 60% of search engine queries are submitted on mobile devices. That number is only growing as mobile devices, apps and friendly websites become more robust, useful and affordable. The effect of this is that brands must migrate to where their customers are. Just as you wouldn’t pick a brick-and-mortar location that wasn’t popular with your audience, if you ignore mobile marketing and advertising, your customers will pass you by in favor of more available and visible brands. This applies to every industry, from the more obvious e-commerce brands to lawyers and safety training companies.
If you’re worried about getting left behind, it’s okay! There’s still time, and the sooner you get your mobile presence in working order, the better. Here are three steps you can take to achieve mobile SEO success:
Make Sure Your Brand Is Represented Accurately
When new technology takes center stage, it’s easy to give into the temptation to only invest at the bare minimum and assume your audience is still happy with your previous level of technology. After all, they seemed content before, right? However, it’s important to invest in mobile marketing and advertising at the same level you invest in web – if not more – as your mobile presence will increasingly determine if new customers can find your brand.
There are many tools available that will help you convert your existing website to mobile-friendly, or make simple apps, and these tools are great solutions for many brands. If you’d like your customers to submit payment over mobile, or are targeting Gen Z, however, it’s likely wise for you to invest in a more robust and impressive solution.
Make Sure You Understand The New Requirements
As you go about setting up your mobile presence, make sure that you’re taking notes on all the new requirements – or else all your effort and money will be wasted.
Article source: http://www.forbes.com/sites/johnrampton/2017/02/03/3-steps-for-mobile-seo-success/