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If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimization (SEO), and you’re seeing improvements, but they’re very gradual. You might look at the quick-hit value you see from paid search advertisements and wonder if it’s all worth it.
Let me tell you, it is.
PPC is highly effective at generating quick bursts of traffic but does not create any lasting benefit to your brand. Once your campaign stops, so do the visitors. Many brands combine both strategies together and see great success from it.
However, where PPC is fairly straightforward – you bid as high as you’re able – SEO is not. SEO is a delicate balance between writing what a search engine algorithm would approve of, as well as what your human viewers would approve of. While those two are quickly becoming the same, they will always have some idiosyncrasies – not least of all because search engine algorithms are able to look at much more of your site than a visitor would.
There’s good news though: the process can be sped up. There are several mistakes that almost every brand makes, especially at the beginning – resolving them will help immensely with your campaign:
Not Knowing Your Target Keywords
The first step you should take when developing your SEO strategy is determining what keywords you’re targeting. While this may seem straightforward, many brands struggle with it.
Article source: http://www.forbes.com/sites/ajagrawal/2017/01/29/4-seo-mistakes-you-need-to-fix-now/