Snapchat on Friday surprised everyone with two big announcements: First, the company has changed its name from Snapchat to Snap Inc., and second, the company will sell its first hardware product ever this fall: A pair of sunglasses with cameras on them, called “Spectacles.”
Snapchat
Snap’s Spectacles have already drawn many comparisons to Glass, Google’s head-mounted computer that was unveiled in 2013 to much fanfare. But Google Glass ultimately failed for many reasons: At $1,500, it was expensive; it was banned in many public places, and it was largely ridiculed by mainstream consumers for looking too geeky.
Here’s why Snap’s Spectacles can succeed where Google Glass failed.Â
Article source: http://www.businessinsider.com/snapchat-snap-spectacles-vs-google-glass-2016-9