If you haven’t heard of DuckDuckGo yet, you will soon. On Apple Apple’s iOs 8, users can switch their default search engine preference to the up and coming search engine option. It’s all about optimizing privacy, sidestelling filter bubbles and takes a stance against profiling. Every single user is shown the same results for keywords or phrases typed in no matter who they are. It’s also the search engine for those who want the highest quality sources, not necessary the most, so quality over quantity is revered.
Based out of Paoli, Pennsylvania, the startup has only 20 employees. In addition to leveling the search engine playing field, free software was used for much of the coding, compliments of GitHub and Perl 5 licensing. Founded by Gabriel Weinberg, DuckDuckGo just got advertising support and boasts a Linux/FreBSD platform. Dubbed a “hybrid search engine†from TechCrunch, it offers unique content pages (kind of like SearchMe).
Duck, Duck, SEO
Now that you’ve completed the crash course in the new search engine, it’s time to think about your own search engine optimization (SEO) strategy. You’ve probably been honing your skills at improving your Google Google search rankings, but with this new engine on the horizon, you also need to make sure your target audience that adores Apple will find you. Does this mean all your previous work was for naught?
Not at all. SEO best practices by nature are designed to best match web sites with target demographics on any search engine. Of course, search engines themselves keep the details of their SEO secret, but SEO professionals are skills at vetting out what you need to know. For the most part, your strategies translate well to DuckDuckGo—but when going local, you might need to make some changes.
1. Link to WikipediaÂ
If a search engine tells you how to optimize SEO, listen. The official DuckDuckGo statements says, “The best way to get good rankings (in pretty much all search engines) is to get links from high quality sites like Wikipedia.â€
2. Garner quality linksÂ
You can link to authority sites like Wikipedia, but to get these sites to return the favor you need to undertake a linkbuilding strategy starting today.
3. Review your site for quality content
The next way to drum up quality links is with quality content on your own site. This is of course standard for all SEO best practices, but getting in good with the Duck is a great excuse for a review and maybe even an overhaul.
4. Utilize hyperlocal keywords
If you have under 10,000 visitors a month you might fall into the local business category. To best get the Duck to match you with your local targets, make sure you keep up with the best keywords that are geo-targeted. If it’s been awhile since you used Google’s Keyword Tool for localized SEO, now’s the time for a refresh.
5. Get on top of mobile readiness and responsive designÂ
Considering that the latest version of iOs is leading this game of duck, duck, goose, you need to ensure your site loads quickly and well on all devices. More people are using smart devices like the latest iPhone to browse sites, and your online presence needs to be flawless.
There’s a lot more to SEO than meets the eye, which is why you need a reputable firm in your corner to take charge. Otherwise, you’re going to be a goose who can’t keep up.
Article source: http://www.forbes.com/sites/drewhendricks/2014/06/04/5-seo-tips-for-duckduckgo/