Although itâ€™s hard to keep up with the growing number of SEO tools that have been launched in theÂ last few years (along with the new functionalities of the existingÂ tools), itâ€™s necessaryÂ to test them in order to identify how their features can support and help advance our SEO activities more efficiently.
This is especially true when it comes to tasks that areÂ critical or highly beneficial to the SEO processÂ but are complex and/or time-consuming to execute.
Thatâ€™s why I want to share with you sevenÂ such SEO tasksÂ that now can be partially orÂ completely automated with the support of some tools.
1. Assessing Your Industry Traffic Potential
One of the first activities when launching a newÂ websiteÂ orÂ SEO campaignÂ is to assess traffic potentialÂ (ideally per channel) and identify the potential competitors in the market.Â Estimating this can be challenging, especially when starting to work in a new market that you donâ€™t know anything about.
Nonetheless, SimilarWebÂ â€œIndustry Analysisâ€ reports can greatly help by allowing you to easily obtain the most important traffic data for any industry in many countries; it alsoÂ shows the traffic per sources,Â most popular sites per channel, andÂ trends.
However, remember to take these numbers as references, not absolutes; and whenever you can, validate with other data sources.
2. Identifying Keyword Opportunities For Your Sites
Finding new keywords opportunities is important when focusing your SEO process and establishing profitable yetÂ still feasible goals.
In the past, doing this type of analysis was time-consuming, but now it can be completely automated with Sistrixâ€˜sÂ â€œOpportunitiesâ€ feature. With this feature, you can include up to threeÂ competitors, and it will show which keywords youâ€™re still not targeting for which these competitors are already ranking andÂ the level of traffic opportunity and competition.
3. Identifying Related Relevant Terms To Use In Your Content By Doing AÂ TF-IDF Analysis Of The Top Ranked Pages For Any Query
TF-IDF stands for â€œterm frequencyâ€ and â€œinverse document frequency.â€ According to the OnPageWiki:
With the TF*IDF formula, you can identify in which proportion certain words within a text document or website are weighted compared to all potentially possible documents. Apart from the keyword density, this formula can be used for OnPage optimisation in order to increase a websiteâ€™s relevance in search engines.
Although itâ€™sÂ known that TF-IDFÂ has been used to index pages, there hasnâ€™t been a popular tool offeringÂ it to identify relevant term variances of our topics thatÂ we should be using. This information can be used to improve our site relevance forÂ other terms our audience uses.
OnPage.org includes a handy TF-IDF tool in their on-page analysisÂ and monitoringÂ platform, which can be used to identify more term variances or combinations that our competitors are already using, but we still arenâ€™t (by analyzing both the top 15 page results and our own desired page to rank with).Â By focusing on terms related to our main keywords, we canÂ increaseÂ our site contentâ€™s relevance forÂ the desired topic.
4. Visualizing Your Siteâ€™sÂ Internal Linking
I have written in the past about visualizing a siteâ€™s pages andÂ links as a graphÂ to facilitate the analysis of a websiteâ€™s internal linking, which was doable but took a lot of effort. The process required exporting the URLs crawled, then processing them with visualization tools.
This has now been made easy byÂ the â€œVisualizerâ€ functionality of OnPage.org. It not only allows you to automatically generateÂ the internal link graph of any site, but it providesÂ functionalities to browse, filter the number, show the relationship of links, and show only the nodes (or pages) that follow certain pattern.
ThisÂ can be extremely helpful to better understand how aÂ site is internally linked, the cardinality of the links, if there are any â€œorphan pagesâ€ or areas of the sites that are not connected with the rest, etc.
5. Getting All Key Optimization, Link Popularity, Social Organic TrafficÂ Data For Your Top Site Pages In AÂ Single Place
Gathering the dataÂ when doing anÂ SEO auditÂ can be time-consuming. This data includesÂ a websiteâ€™sÂ technical optimization, content, link popularity, current organic search traffic, and search engine rankings, which we used to obtain from different, non-connected data sources that were a challenge to integrate later.
This data gathering can now be largely automated thanks to URLProfiler, which directly retrieves much of the required data while combiningÂ many other toolsâ€™ data. For example, in order to get all the key SEO metrics for the highest visibility pages of your site, you can download the â€œtop pagesâ€ CSV from the â€œSearch Consoleâ€ Search Analytics report, import them to Screaming Frog SEO crawlerÂ in the â€œlist mode,â€ and crawl them.
Once crawled, you can import them directly to URLProfiler with the â€œImport from Screaming Frog SEO Spiderâ€ option. Then, you should select the additional metrics you want to obtain for these pages: Mozscape link popularity and social shares metrics, Google Analytics organic search traffic data (youâ€™ll be able to select the segment you want), and Google PageSpeed andÂ Mobile validation (theseÂ will require that you get and add aÂ free API key from Moz and Google).
Now, you canÂ run URLProfiler and get the results in a few minutes in one spreadsheet: All the data from Screaming Frog, Google Analytics, MozScape link and social shares, Google PageSpeed andÂ mobile validation for your top pages with the highest visibility in Googleâ€™s Search Console. It will look like this (and I canâ€™t imagine the time I would have needed to put this all together manually):
Thereâ€™s no excuse to not develop a quick SEO audit for your most important pages, taking all the key metrics into consideration.
6. Getting Relevant Link Prospects With The Desired Requirements And Direct Contact Information
Obtaining a list of sites that areÂ highly relevant to your business might be not that difficultÂ â€” doing so when looking only for highly authoritative sites, from a specific country, with visibleÂ contact informationÂ (among other criteria) is a bit more complex.
All this can be easily done now with theÂ LinkRisk Peek tool, whichÂ provides many advanced filters to only get the sites thatÂ will be relevant and feasible to use for outreach.
7. Tracking Daily Rankings Of Full SERPs For Your Relevant Keywords
There was a time when we tracked the rankings for our most important keywords, for both our own sites and our top competitors. Due toÂ ongoing ranking fluctuations, sometimes we have new competitors that we were not tracking, and it isÂ hard then to identify the correlations of gains and losses vs. them.
Additionally, once we got the ranking information, we had to analyze the pages to identify the potential reasons forÂ the ranking shifts. We did this using tools to obtain the domain/page link popularity, among other factors.
This is now easier to do with tools like SERPWoo. Rather thanÂ tracking specified URLs (yours and your competitorsâ€™), SERPWoo tracksÂ the top 20 resultsÂ for your keywords by default. It also includes useful metrics such as page and domain link popularity, social shares, etc., to help marketers more easily analyzeÂ the potential causes of a rankings fluctuation.
I hope that these functionalitiesÂ help you as much as they have helped me! Which other SEO activities are you now automating that used to take you a lot of time? Please, feel free to share in the comments!
Image used under Creative Commons from Flickr
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
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