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Conclusion
Given its many benefits, investing in search traffic is now more important than ever before. More and more customers use search engines to find products, services, vendors and information. Not positioning yourself in search results might have a grave consequences for your business: your competitors getting a lot of your potential traffic.
Article source: http://www.forbes.com/sites/johnrampton/2014/08/19/7-objections-against-seo-and-why-they-arent-true/
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