Web Optimizers

Let’s Untangle the Knotty Mystery of SEO

It’s part art, part science and a lot of mystery. It’s Search Engine Optimization, commonly known as SEO. And no matter what anyone tells you, there isn’t a person on the planet who knows precisely how to manipulate it. Even former Google employees who specialized in SEO offer conflicting advice to clients. What is a...
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Google Analytics Versus Google AdWords Conversion Tracking

“Why don’t my Google Analytics transaction numbers match my Google Ads conversion tracking numbers?” Different systems are not going to track exactly the same, but most of the time they are close enough that it’s not an issue. However, big discrepancies can occur when a larger percentage of people don’t order from your ecommerce site...
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Learn the Technical SEO Skills Needed to Rank Higher on Google

If you operate a website or are in charge of a company’s marketing, you very likely already know how important SEO is to your brand’s visibility. A whopping 75 percent of users don’t click past the first page of search results, so if your SEO game isn’t on point, you’re likely missing out on a...
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Use the Sitemap to Build a PPC Campaign

Struggling to find a simple way to structure your paid search account? Use the sitemap. A sitemap is a model of a website’s content – including the names of and links to important sections – designed to help both users and search engine bots navigate the site. It is a map, after all. HTML sitemaps...
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[INFOGRAPHIC] Google Analytics: Your Crystal Ball

ONLINE STREAM Never miss a story or breaking news alert! Listen at work or while you surf. LISTEN LIVE Article source:
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Five ways PPC can help build your brand – Internet Marketing 101

In today’s time, most businesses spend a lot of costs on marketing to build their brand fast. They spend on a lot of different marketing techniques such as SEO, blogging, website development, e-mail marketing, and social media marketing to get an uplift in the traffic. However, in today’s perfectly competitive market, every new business needs...
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For SEO, How Fast Is Fast Enough?

Page speed improvements are high on most ecommerce to-do lists. The potential for increased revenue as well as better organic search rankings makes the effort worthwhile. But first, everyone wants to know how fast is fast enough. What does it mean to say that your goal is faster page speed? To help, Google offers a...
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How You Can Achieve Quick Wins With E-Commerce SEO

It’s critical for online entrepreneurs to understand search engine optimization (SEO) and that implementing just a few changes to your site can improve your SEO. This can generate a higher ROI and drive more organic traffic to your site. SEO is a constantly evolving digital marketing channel that requires time and maintenance to ensure you’re...
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Google Analytics Data Sharing: Why Not Go All The Way?

Google Blogoscoped (and the Google Analytics Blog) is reporting that Google is now giving users the opt-in option to share their Analytics data with other Google services, and/or in an anonymous, aggregated way in a new benchmarking service. This is certainly useful for some companies – particularly since Google is only making new services based...
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Turning Google traffic into leads, and what’s new in SEO

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report. This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere. Our community consists of 600 startup...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.