Salesforce.com Inc. has made good on a promise it made last year to integrate its Marketing Cloud with Google Inc.’s analytics platform. The company said at its Salesforce Connections event in Chicago Wednesday that it’s integrating Marketing Cloud with Google Analytics 360, allowing customers to combine data from both platforms into a single dashboard. The idea...Read More
SEASIDE, Calif. — The 51st PGA Professional Championship tees off on Sunday morning at Bayonet Black Horse. Omar Uresti returns as the defending champion, having won a year ago at Sunriver Resort. In all, 312 players will tee it up at two courses (for rounds 1 and 2) before the cut comes down. The top...Read More
(No Ratings Yet) Loading… Yet another step by Google to achieve HTTPS Everywhere Taking another step in its crusade against HTTP, Google now redirects AdWords clicks to the HTTPS version of a URL. This is done if you have the HTTP version of a URL in AdWords and Google detects your site supporting HTTPS. In...Read More
Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher or missed the first article,...Read More
During the Salesforce Connections conference in Chicago, Salesforce and Google announced that users can now share data between Google Analytics 360 and the Salesforce Marketing Cloud. Last year the two cloud giants signed a deal intended to provide easier integration between Salesforce tools and Google’s G Suite and Google Analytics. This new data sharing partnership...Read More
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had performance ad capabilities ripped right out from under their feet. Given technical and privacy limitations existing before GDPR, performance marketers may have already felt they were doing their jobs with one hand tied behind their backs....Read More
Matt Southern Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results. There’s new innovations for local advertisers, brick and mortar retailers, as well a new feature that all advertisers will be able to take advantage of. Here is a rundown of everything that was...Read More
Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AI and thought I would share some of the insights with Search Engine Land readers. Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in...Read More
Pauline Jakober I recently received a call from a prospective client who was looking for temporary assistance with their PPC program. Their in-house marketing manager had resigned and, so far, they had been unable to find a suitable replacement. In the meantime, the CMO was covering the position. They didn’t want to make a rushed...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
