Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now...Read More
Website SEO Manager At Arden University, our vision is to make education more accessible, engaging and beneficial to people everywhere. Arden University is undergoing an exciting phase of rapid expansion and significant transformation, developing new programmes, driving an industry-leading learner experience and rolling out our innovative ‘compressed-blended’ full time degrees at several new campus locations...Read More
Inventory planning is essential for merchants. Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, and lowers the risk of loss. It is important, therefore, to accurately predict inventory requirements. Google Analytics and Data Studio can assist by providing historical...Read More
Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by...Read More
Search engine optimization (SEO) is a simple mode of marketing one’s website by improving efficiencies and ranking on various search engines. The focus of SEO is to grow the visibility of the website on any search engine and attract traffic to the website in the shortest time possible. Conducting thorough SEO management involves both creativity...Read More
Google has partnered with online reviews company Feefo to bolster its AdWords network with the incomer’s review-based advertising expertise. Feefo, which works with the likes of Next, Vauxhall, Expedia and Thomas Cook, will lean on its sentiment analysis tech to discover relevant advertising keywords from the thousands of brand reviews it processes. These can then...Read More
Most enterprise-size companies need end-to-end SEO platforms that can research, provide insights, recommend and optimize SEO strategy at scale, for multiple geographies and multiple product lines. It can be a complex exercise, with a high degree of data and insight required. We give you the lowdown on 6 SEO platforms that really stack up! Most...Read More
The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website worldwide is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention Google Analytics recently enabled...Read More
Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo Gemini, getting (and staying) up to speed with paid search can be a challenge. That can mean a lot of frustration and...Read More
Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension associations and more. When viewing keyword lists in AdWords Editor, a new Search Terms tab is now available. As shown in the screen shot below, clicking on...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
