We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new machine learning option a go....Read More
7 Lessons Every SEO Practitioner Needs To Learn Search engine optimization (SEO) is a fairly forgiving online marketing discipline. It’s a long-term strategy, so if you make one mistake, you’ll usually have plenty of time to correct it. On top of that, your search rankings are the sum total of hundreds of variables, so you...Read More
When it comes to analysing your site’s traffic it’s often an assumption that the number of sessions you see in your Google Analytics account accurately represents the number of real people visiting your site, but this isn’t always the case. Sometimes traffic isn’t a real person, sometimes it’s a bot, or spider, and sometimes it’s a spammer. First...Read More
Power consumers have involuntarily become lenders of Hellenic Post (ELTA) by choosing to pay their electricity bills through the mail company’s branch network, as ELTA withholds payments instead of passing them on immediately to Public Power Corporation. Consumers leave the post offices holding their payment receipts, in full peace at having settled their dues to...Read More
Google Assistant has had a good few months: Google’s smart assistant is now compatible with more than 5,000 devices, up from the 1,500 it worked with back in January. According to Google, it’s a list made up of a huge variety of products, including “cameras, dishwashers, doorbells, dryers, lights, plugs, thermostats, security systems, switches, vacuums,...Read More
“Smart Bidding” is the umbrella term in AdWords for automated bid strategies. Smart bids can vary — from targeting page placement to outranking a competitor. Advertisers can access these features by navigating to campaign settings and view “Bidding.” Navigate to campaign settings and view “Bidding.” Smart Bidding uses AdWords’ extensive data to help achieve the...Read More
If you think SEO is an old buzzword, think again. SEO, or search engine optimization, is not only still relevant, it’s more important than ever. In short, SEO helps Google and other search engines find your business. And in today’s world, where nearly 80 percent of customers search online prior to making a purchasing decision,...Read More
Ingrid Newkirk, co-founder and president of People for the Ethical Treatment of Animals, flew to Silicon Valley earlier this year for a long-planned speech to Google employees. It wasn’t until she sat waiting in a parking lot that a call came through notifying her the event was canceled. Ms. Newkirk had been invited by some...Read More
Google’s Display Network can suck your advertising budgets dry if you’re not careful. Due to the large size of the network (Google claims the network includes over 2 million websites 650K apps and reaches 90% of all internet users worldwide) Google has no problem showing ads for virtually any advertiser. However, the quality of those...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
