(NEW YORK) — Two bipartisan groups of state attorneys general are launching separate antitrust investigations into Facebook and Google, adding to regulatory scrutiny of two of the world’s largest and most ubiquitous tech companies. New York Attorney General Letitia James, a Democrat, confirmed the Facebook investigation in a news release Friday, saying the probe would...Read More
Basecamp co-founder and CEO Jason Fried accused the tech giant Google for its advertising practices and called it a “shakedown.” A simple Google search for the word “Basecamp” will end up yielding a slew of search results, out of which the first one or more results are advertisements of other similar services to Basecamp. Fried...Read More
Today’s marketplace demands that SEO practitioners understand more about website development than ever before. You don’t have to know programming to be good at SEO, but a genuine technical SEO has the ability to develop a website using nothing more than a text editor. What SEO practitioners and web developers have in common is that...Read More
Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provides rich, actionable data to grow traffic and sales — assuming that tracking is set up correctly. In this post, I’ll provide an audit process to confirm proper integration. Syncing Google Analytics and Google Ads allows data to pass...Read More
According to a complaint by the Federal Trade Commission, YouTube marketed itself as a top destination for kids in presentations to the makers of popular children’s products and brands. Patrick Semansky/AP hide caption toggle caption Patrick Semansky/AP According to a complaint by the Federal Trade Commission, YouTube marketed itself as a top destination for kids...Read More
Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service. How the companies are doing it, though, is entirely legal on YouTube, thanks to a type of Google advertising that one digital marketer describes as “the legit way of juicing streams.” Three sources with...Read More
___________________________ Guest post by Maryn Mcdonnell You probably have dropped quality singles in recent months that are enjoying airplay, but your online presence is dismal. It is frustrating, especially when you need online visibility to promote your concerts. SEO is the acronym of Search Engine Optimization, which is the art of making your content visible...Read More
Global Online Display Advertising Platforms Market 2019 (Status and Outlook) Report : The report added by Garner Insight on the global Online Display Advertising Platforms Market is based on the year 2019. This market report analyzes International and Domestic manufacturers, regions, suppliers and vendors, product variants and product type for the forecast period (2019-2025). The...Read More
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