I’ve been doing pay-per-click (PPC) since 1998, when virtually every setting was manual. While it was painful to manage everything by hand, it forced me to learn the ins and outs of PPC, and that helped me build a successful career. Today, with automation playing an ever-more-important role in PPC, new account managers don’t have...Read More
There are still a lot of big questions, like how prominently Google will feature AMP Stories in search, whether Google will offer powerful tools for creating them and how advertising revenue splits will be handled. There are no ads in AMP Stories yet, even though the format has been in testing since August. But the...Read More
Pauline Jakober Occasionally, clients decide to discontinue the services of their paid search advertising agencies. Sometimes they intend to let their paid accounts run with minimal oversight or stop their campaigns entirely. The motivation for this decision can vary. Sometimes clients are experiencing production issues, and they want to cease advertising temporarily because they’re unable...Read More
Katy Katz We’ve all heard the false claim for years now: SEO is dead. This couldn’t be farther from the truth. What is dead are the quick fixes and shortcuts that defined SEO strategies in the beginning. This post is not about how to get those back – far from it actually. Honestly, you will...Read More
Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc.Read More
One of world’s biggest advertisers says it will avoid platforms that ‘create division’ Julia Kollewe Mon 12 Feb 2018 03.07 EST Last modified on Mon 12 Feb 2018 05.43 EST Unilever brands include Marmite and Pot Noodle. Photograph: Chris Radburn/PA The consumer goods multinational Unilever is threatening to withdraw its advertising from online platforms such as Facebook...Read More
Google AdWords changed the advertising world forever. Back in 2000, Google launched AdWords, an advertising platform that allows businesses to get their marketing message seen on the world’s largest search engine. Unlike expensive traditional advertising mediums such as newspapers, radio, tv and billboards, AdWords leveled the playing field by making Google advertising affordable for...Read More
Jan 25, 2018, 12:41 ET Preview: AIM London Stock Exchange will soon receive participation from the successful web analytics and software company, Fastbase, Inc.Read More
Another antitrust fine for Google. India’s competition commission has issued a 1.36BN rupees (~$21.1M) penalty on the search giant for abusing its dominant position in the local search market for online general web search and web search advertising services. “Google was leveraging its dominance in the market for online general web search, to strengthen its...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
