Jon Clark Maybe you’ve noticed, but it’s hard to land a spot on Google’s first page and above the fold with SEO alone. While Google will occasionally play with their layout and the number of organic results, if your business isn’t one of them it will seriously affect the number and quality of leads you get....Read More
Pexels.com 7 Factors Google Uses To Evaluate Links For SEO Inbound links are one of the most powerful assets in the world of online marketing. Every link pointing to your website passes authority to your site, making it more authoritative and trustworthy in Google’s eyes. The higher your website’s perceived authority, the higher it’s going...Read More
The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns. Unfortunately, this means we’re prone to getting stuck in our ways,...Read More
The asphalt business is known for being stuck in the old ways of marketing. Many companies are still going door to door, hitting the newspapers, and relying on the phone book to generate leads. Although some of these strategies may work, why not spend your advertising money on a system that actually focuses on people...Read More
It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and...Read More
The marketing director was my friend. He was an older gentlemen and had been in big corporation all his life. After I pitched him about Boostaa, he said: well, Heidi, it is cool, but I cannot use it. Why? I have million dollar budget all the time for marketing, but all your ambassadors from Boostaa...Read More
This year, Google is rolling out its Mobile-First indexing system. What does this entail for the search industry, marketing, and web services? According to Hitwise’s Mobile Search Report, nearly 60% of search queries are now carried out on mobiles devices such as smartphones and tablets. In desktop searches, Google has a comfortable lead with a 63%...Read More
(Newswire.net — January 15, 2018) — Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy: Those that come about as a result of human or even technological error, and those that happen because of the application of supposed best practices that have become obsolete. When one considers the...Read More
Lucinda Honeycutt When most marketers think of PPC, they think of Google AdWords. While AdWords is a great platform to work with, others like Bing Ads often go ignored. Bing Ads has a lot of catching up to do to be on par with AdWords. This is true. But there are some definite pros to...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
