The marketing director was my friend. He was an older gentlemen and had been in big corporation all his life. After I pitched him about Boostaa, he said: well, Heidi, it is cool, but I cannot use it. Why? I have million dollar budget all the time for marketing, but all your ambassadors from Boostaa cost from $20 to a couple hundred. How am I supposed to talk with them one by one? With a million dollar budget, how fast can I spend it? Do you know something like Google adwords or Facebook Ads? All I need to do is to target the right demographic, put down my KPI, plug in my budget, and then just sit there and watch the results. I will compare the result with my KPI. If it is good, I buy more; If it is not good, I shut it down.