We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for...Read More
The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll...Read More
Frederick Vallaeys Artificial Intelligence (AI) in paid search marketing is going to be big this year. AI is one of several PPC trends that experts point out will gain steam in the next year. While anyone can leverage AI by using Google’s toolset for AdWords, building your own AI can be daunting, especially if you...Read More
It was a decent experiment while it lasted. Google has announced that Review extensions will stop showing this month and will be deleted entirely in AdWords accounts in February. An update appears on the support page about the extension. Advertisers that ran Review extensions and want to keep their historical data will need to export...Read More
Photo credit: WDnet Creation/Shutterstock Google Analytics is an invaluable tool for businesses to understand their users’ online behavior. Follow this 10-step process to generate new leads with the platform. Customer preferences and behaviors are changing. While businesses have limited power to control these changes, Google Analytics is a world-class tool for in-depth analytics without any...Read More
The competition in the digital market is fiercer than ever. Companies are looking forward to online strategies to get a better result in terms of search engine ranking. Better the online visibility, more the potential to earn greater profits. Alongside SEO, Pay-Per-Click (PPC) strategies have shined in the digital arena. More companies are now incorporating...Read More
Pexels.com How To Start An SEO Campaign With No Money If you’ve been thinking about starting a search engine optimization (SEO) campaign, you’ve likely run into a serious obstacle: money. Big-name agencies charge upwards of tens of thousands of dollars a month to manage a campaign, and hiring a new full-time manager and/or a suite...Read More
Credit: LeungChopan/Shutterstock Building a custom Google Analytics report can allow you to learn more about your customers, your marketing habits and your business’s relevance online. The goal of using Google Analytics is to learn more about the people visiting your website. Things like viewer behavior and demographic are important factors for determining how to better...Read More
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change...Read More
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