Search engine optimization and content marketing share an awful lot of territory. It’s so extensive that people have written hundreds of articles about how content marketing is the new SEO. Or about how there is no SEO without content. That’s all true, too. Which is why so many content marketers either already have SEO skills,...Read More
Salesforce adds another storage cloud The news of Salesforce adding another preferred public cloud for international expansion comes just months after Salesforce formed a similar partnership with AWS. The addition of Google Cloud is to address customer needs, according to Ryan Aytay, executive vice president for business development and strategic accounts for Salesforce. “AWS continues...Read More
Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is...Read More
WEBINAR: On-demand webcast How to Boost Database Development Productivity on Linux, Docker, and Kubernetes with Microsoft SQL Server 2017 REGISTER It is not uncommon for beginners to under-utilize SEO plugins in WordPress. Often, they read a few guides online on how to start your own blog/website, and do the steps specified in these blogs without...Read More
Just about every website uses Google Analytics to track visitors. It’s important for improving your website by analyzing site visitor behavior. Find out how to add Google Analytics to your WordPress website.Click To Tweet For those that are not sure what Google Analytics is, or how to monitor site behavior, have no fear. I am...Read More
The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving...Read More
Wendy Poth, my aunt, lost her sight when she was 7. She’s now completely blind, so she doesn’t see shadows, faces or even the darkness when she closes her eyes. Wendy, who’s now in her 60s, has lived an independent life as a therapist and trained social worker. These days, she’s a die-hard technology...Read More
If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question,...Read More
If you’re an AdWords advertiser, you likely know about the new AdWords’ experience. Google sent emails to all users and has posted reminders throughout the legacy interface. Google will discontinue that interface at some point, although no one at Google will commit to when exactly that will be. Nonetheless, in this article I’ll review the...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
