Note: This column has been updated with additional information since it was originally published. AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the...Read More
One of the best ways to grow a business is through search engine optimization (SEO), the process of making changes to increase a website’s likelihood of being ranked for relevant searches within Google and other search engines. Related: These 9 SEO Tips Are All You’ll Ever Need to Rank in Google Keywords are a critical component...Read More
Corey Morris The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google Analytics, we have the power to go deeper to prove the impact...Read More
If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to access the account. And sometimes, you won’t find out until...Read More
In the last few days you might have seen an overlay banner in your Google Tag Manager account as below: This is related to an email AdWords sent out at the beginning of September regarding the upcoming Safari update which introduces the Intelligent Tracking Prevention (ITP). The new technology intends to improve people’s privacy by...Read More
Shutterstock Establishing a search engine optimization (SEO) campaign for your business can help you gain new customers, boost brand awareness and establish a robust online presence. However, not every business is successful in using SEO to bolster profits. Before you embark on an SEO campaign or hire an SEO company, it is important to evaluate...Read More
One of the joys of Google Analytics is the number of built-in filters and segments that make it fast and easy to dig into where your traffic is really coming from. In some cases, that’s also its biggest nightmare. Why? Because in some cases, the presets in Google Analytics don’t show you what you think...Read More
Matt Southern Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products...Read More
Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting...Read More
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound Let’s explore two advanced Google AdWords campaign types: Dynamic Search Ads and Call-Only campaigns. Give these two campaign types a try. They’ll let you squeeze...Read More
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