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Establishing a search engine optimization (SEO) campaign for your business can help you gain new customers, boost brand awareness and establish a robust online presence. However, not every business is successful in using SEO to bolster profits. Before you embark on an SEO campaign or hire an SEO company, it is important to evaluate whether your business is a good fit for SEO. Below are four questions to ask in determining whether your business should launch an SEO campaign.
1. Is Your Business Able To Dedicate Time To An SEO Campaign?
SEO is a long-term commitment that requires active participation in order to achieve results. Hiring an SEO company to help drive traffic to your site only works if the business owner, or someone within the company, is willing to invest the time and effort needed. A good analogy is to view SEO as a gym membership. You can pay for a membership and seek recommendations from a trainer, but if you are not an active participant and regularly work out, you will not see the desired results.
Launching an SEO campaign requires your company to provide a plethora of information to the SEO team. This information helps the SEO team understand the details about your business, target market, primary focus and overall goals. To kickstart your SEO campaign, you may need to assist in various tasks, such as providing phone verifications for local listings and login credentials for any current accounts like Google Analytics or social media. You may also need to review and approve content updates.
Throughout the campaign, you should not only monitor the progress but also take steps to enhance the work your SEO team is completing. For example, if you are an active member of an industry association, keep your SEO team informed so they can market your involvement. You should also stay active on your social media pages, engage in online forums and discussions and regularly post content on your site.
In short, your SEO team can do 80% of the work, but 20% will fall on you. If you are not responsive to emails, refuse to engage online and expect a “set it and forget it” strategy, SEO is not the right fit for you.
2. Do You Have The Appropriate Budget To Meet Your SEO Goals?
SEO campaigns don’t always require a massive budget, but you must be willing to invest the money needed to see positive results. The budget required will depend on numerous factors, including but not limited to: your current online authority, the number of geographic locations you wish to target, the competition level of your market and what your competitors are doing.
Article source: https://www.forbes.com/sites/forbesagencycouncil/2017/11/03/four-ways-to-determine-whether-an-seo-campaign-is-a-good-fit-for-your-business/