PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” The entire process is getting smarter, too. Google’s 2017 AdWords...Read More
Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only...Read More
Website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. This can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto...Read More
As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get...Read More
Lisa Raehsler PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that can help move the needle in your desired direction. This post provides some ideas to optimize...Read More
There has been a flurry of activity from AdWords during the past couple of weeks. If you’re an advertiser, you’ve likely noticed the emails from AdWords, coming fast. In this post, I will explain the changes and how they could impact your advertising efforts. AdWords Ad Rotation Settings In the current structure of AdWords, ads...Read More
Corey Morris Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to your SEO success. Internal links are any links that connect your webpages to one another. If you don’t have an internal linking strategy, you’re missing out on a valuable opportunity to...Read More
NEW YORK, Sept. 19, 2017 /PRNewswire/ — How much value is there in knowing exactly who is visiting your website? The answer is a lot because most of your website visitors are potential customers. Additionally, if you know who is visiting your website, you know who is interested in your products and services, giving you the...Read More
For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like...Read More
Image via Google Google says Tez can be used to make “cash-like” payments. Google has launched its first major payments service outside the United States, confirming rumors of a mobile wallet for India called Tez. The service is jumping in with several large international competitors, including WhatsApp, Uber, and Truecaller, who are all seeking to capitalize on India’s big push towards a cashless society with the recent launch of a payments system called UPI. ...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
