Matt Southern Google AdWords will now report on how often one of your shopping ads appears in the top position. The new report is called ‘absolute top impression share.’ In an effort to help advertisers identify product data gaps, AdWords is also introducing ‘product status reporting.’ Absolute Top Impression Share According to Google’s data, the...Read More
Shutterstock So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering. Therefore, you decide to hire a...Read More
Bunch, a newly-launched startup operating out of Berlin, is aiming to be something akin to a “Google Analytics for company culture”. It offers a SaaS to let companies and company teams quantify internal company culture, and then use this data as the basis to screen job candidates to help ensure that they will also be...Read More
by Laurie Sullivan @lauriesullivan, Yesterday Google announced a change to the ad rotation settings in AdWords on Tuesday, and some ad industry insiders couldn’t be happier. The idea is to simplify ad rotation into two settings. With the change, two options become available in September — Optimize, which prioritizes the best-performing ads; and Rotate Indefinitely, which...Read More
Shutterstock It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By...Read More
Bunch, a newly-launched startup operating out of Berlin, is aiming to be something akin to a “Google Analytics for company culture”. It offers a SaaS to let companies and company teams quantify internal company culture, and then use this data as the basis to screen job candidates to help ensure that they will also be...Read More
Google is making it easier to find a place to park with a new feature in Google Maps for Android. Now, when plugging in a destination, you’ll be able to tap a new “find parking” option that will pull up a list of nearby parking lots and garages. Once plugged in, Maps will direct your...Read More
Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results. The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results. This is a huge...Read More
Pexels.com What’s the Difference Between Content Marketing and SEO? If you’ve been plugged into the world of online marketing in the past decade, you’ve heard the terms “SEO” and “content marketing” used pretty frequently. Moreover, they seem to be used by the same types of people, in the same context, and referring to very similar...Read More
With data-driven advertising comes great responsibility – and the headache of how to accurately pinpoint what contributed to each conversion online. Facebook undoubtedly has the most comprehensive tracking in the industry, as it can track actual users as opposed to browser cookies. Yet, many advertisers double-check and compare Facebook campaign data with third-party metrics, most...Read More
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