Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if your CTR (click-through rate) alone...Read More
Andrew Lolk Do the underperforming elements of your AdWords campaigns make you nervous? When you dive into the data to learn what’s holding back your campaign from high ROIs, you’ll not only gain valuable insight, you’ll also start to optimize your account for growth instead of shutting it down. Avoid this pain and transform the...Read More
Dave Davies When thinking about the rise of machine learning as it relates to SEO, we can be faced with a frightening scenario depending on the type of SEO you are. SEOs, like myself, who are logic-based and have historically worked relying on an understanding of the signals at play and how they fluctuate may...Read More
NEW YORK, Aug. 4, 2017 /PRNewswire/ — Fastbase, Inc. has grown exponentially in the past year, providing industries with in-depth big data analytics to support and streamline marketing and sales initiatives. Fastbase, Inc., a Google Analytics add-on feature, provides value to Google Analytics users by supplying additional web lead information, including visitor LinkedIn profiles and email...Read More
This article was originally published on 7/13 and has been updated to include more recent features in the new interface. These can be found under the “Bonus” section below. Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers some exclusive features. They can...Read More
SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as...Read More
In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday...Read More
First Facebook copied Snapchat’s Stories feature. Now, Google is working on a project to let publishers package content for mobile devices in a way that mimics Snapchat Discover, the Wall Street Journal reported, citing anonymous sources. Google’s project is called “Stamp,” a combination of the AMP acronym for Google’s Accelerated Mobile Pages with “st” (for “stories”),...Read More
Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate their workflow. After talking with...Read More
Shutterstock Entrepreneurs who are new to online marketing strategies may have read somewhere that search engine optimization is dead. While most people may believe that the era of the SEO is long gone, Trond Lyngbo of Search Engine Land wrote a list of reasons a few years ago about why entrepreneurs should be optimistic with their investment in SEO....Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
