For as relaxing as vacations are supposed to be, there tends to be an awful lot of stress involved. My girlfriend and I just got back from a trip a couple weeks ago, and the biggest problem we had was planning: sure, we had plane tickets, train tickets, and Airbnbs all set, but we still...Read More
Search engine optimization is always changing, requiring constant investigation to keep up. One of the best ways to identify new trends, in addition to research and analysis on your own site, is reading the learnings of trusted SEO experts. Adding nine blogs to your daily regiment can be a bit daunting, but you can use...Read More
Google is awarding the Press Association, a large British news agency, $805,000 to build software to automate the writing of 30,000 local stories a month. The money comes from a fund from Google, the Digital News Initiative, that the search giant started with a commitment to invest over $170 million to support digital innovation in...Read More
It has been almost three years, but Google (NASDAQ:GOOGL) has finally released Version 12 of the Adwords Editor. Number 12 will, according to the company, simplify the management of your campaigns with new rules and tools. Just in case you don’t know what AdWords Editor is, it manages large Adwords accounts. The free app lets...Read More
Clark Boyd The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term commitment required to see optimal results. A lot can change during that time and, sometimes, a client decides it would be best to part ways. However, this really doesn’t have to be the case. There are...Read More
Recently Google has been slowly rolling out a new Home View across Google Analytics accounts. We finally have the new Home View, so what’s changed? Data that’s automatically configured for you In short, we have been treated to a mega report when we login to Google Analytics. Think of it as a report or dashboard...Read More
Shutterstock One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article, I’ll dive into a few of the formulas we use to help companies determine how much...Read More
If you’ve ever been frustrated at the amount of time you spend creating PPC reports, you’re not alone. Today, I’ll do my best to help you with a new AdWords script I just finished. The severity of the reporting problem became very clear to me at a conference I recently attended. Attendees were asked to leave sticky notes describing the...Read More
You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process...Read More
Matt Southern Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for...Read More
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